Paying For Email Marketing List’s:- Is It Wise Or Not
So you have realised that it would be prudent to start an email list, your next task is to build an email marketing list, how are you going to get an eamil list? Buying an email list is always a very tempting propostion. Don’t be tempted into taking this unwise shortcut.
If you have been online for any length of time then most likely you have come accross people selling email lists, should you be tempted to buy a cheap list, you will end up labled as a ‘spammer’ almost as quickly as you send the email. Almost all of the email you send to these address’s will never see the outside of a spam folder, therefore you will never profit from your campaigns. It is likely that 70% of the email address’ wil be, in reality, bogus or have been duplicated and the remaining 30% have not requested to receive your message.
You might consider using an email submision service, however this can be very expensive and usually not very effective. What do you do? The rest of this article is dedicated to giving you some top tips to building your own email list. There are several great Internet Marketing Experts out there but they are hard to distinguish from the crowd. One such Marketer is Chris Douthit who is about to release a full Internet Advertising Studio which includes a large section on email marketing. All your efforts should be targeted towards developing an eamil list trusts you and wants to hear from you .
Ok so if I don’t buy an email list how do I get one? There a plenty of methods to use some of them are very obvious and easy to impliment. Included in this article is a list of proven strategies to generate an email marketing list and be very successful in business.
1. Assuming you already have a website or blog this is the ideal place to ask people to sign up to your periodical newletter and entice them with the offer of hints tips or special offers.
2. An offline approach would be to try a direct mailing. Send out flyers or postcards invite people to visit your website and sign up to your newsletter to recieve valuable information about any special offers you may have.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients. Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).
4. There are brokerage services where you can leverage the popularity of a website in a similar business as yours by paying to link to or have them send leads to your email list. There is usually a cost involved here and it can be as much as 20 cents per potential lead.
5. Pay some students to go door to door offering information or a contest of some sort to get the potential customers email address’s..
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
7. If you are the owner of an offline physical store then try taking your customers email address so that you can inform them of any special offers you may have in the future..
As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort too buying email marketing lists.
You can also find more information about Email Marketing at my blog which is steadily accumulating a lot of resources about Internet Marketing in general. I also review a lot of new Internet Marketing products such as Chris Douthit’s Internet Advertising Studio.
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Tags: email marketing, internet marketing, make money, online advertising